The Elara program focuses on females that rear a calf naturally every year, year-in year-out, regardless of seasonal conditions. In our mind, fertility and functionality equals profitability and is the cornerstone of any beef breeding operation.
Genetic strength in the cow herd, a result from an unwavering breeding program, produces sires that are able to breed not only highly marketable and efficient male progeny, but more importantly, valuable replacement females.
Elara is a brangus BREEDPLAN herd. The use of BREEDPLAN allows us to complement our visual measurements with objective measurements. Genetic gain and change within the herd is measured and monitored. All calves are weighed, with sale bulls and replacement heifers scanned for eye muscle area and carcass fat at around 14 months of age. Sale bulls are also measured for scrotal circumference at this time. With the emphasis we place on our cow herd, historical and current days to calving data is being collated for evaluation of this fertility trait.
Selection criteria of our breeding program includes:
The Elara Brangus breeding program consists of:
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